Wang Junbin, Associate Professor, from the School of Business, recently published the paper “Reverse channel design with a dominant retailer and upstream competition in emerging markets: Retailer- or manufacturer-collection?” in the internationally renowned journal “Transportation Research Part E: Logistics and Transportation Review” (SSCI, JCR Q1, IF = 4.69) with the first author and Changshu Institute of Technology as the first completion unit.

This paper (i) analyzes dominant retailers’ incentives of undertaking used products collection in emerging markets with lenient regulation; (ii) studies the optimal prices and return effort in reverse supply chain; (iii) examines forward and backward competitions in reverse supply chain; and (iv) specifies the condition under which policymakers in emerging markets should impose more collection responsibility on retailers. Paper link:

https://www.sciencedirect.com/science/article/pii/S1366554519310130

Abstract:

By considering different regulations on retailers’ recycle responsibly (the retailers in emerging markets are “encouraged” to collect used products while those in developed markets are “required” to do so), we study a dominant retailer’s collection decision under upstream competition. The equilibrium collection model and effort are derived under different regulations. We find that the lenient regulation in the emerging markets is more likely to induce a socially inefficient equilibrium, and the strict regulation in the developed market induces a socially efficient equilibrium. The results suggest that the policymaker should motive the retailer to undertake more collection responsibility when the intensity of upstream competition is not too low.

Fig. 1. Reverse channel models.

Junbin Wang is an associate professor in School of Business, Changshu Institute of Technology. He received his PhD degree in 2020 from Shanghai University (China). His research interests include network marketing and marketing channel. His work has been published in management or business journal such as Transportation Research Part E: Logistics and Transportation Review, Journal of the Operational Research, Asia Pacific Journal of Marketing and Logistics, International Transactions in Operational Research, INFOR: Information Systems and Operational Research, Telematics and Informatics, et al.